In the News

Our very own Howard Wise was recently featured in Ft. Lauderdale’s CVB website, www.sunny.org. For the full article, click here.  Highlights below. Featured Planner: Howard Wise Senior Program Manager, Creative Travel Planners Woodland Hills, CA Meeting planner and California native Howard Wise has been planning meetings and incentives for six years, with 20 years...
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Recent reports indicate that the famous restaurant/eco-project, The Yellow Treehouse Restaurant is coming back as a venue for private/corporate functions and events. Great news for companies running incentives to New Zealand and looking to create a spectacular experience. The Yellow Treehouse Restaurant, which operated from December 2008 to February 2009 as part of a...
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Life is an adventure! In the recent issue of One+, Marilyn Murphy, CEO and “Creative Queen” of Creative Travel Planners, discusses five things she’s learned about Incentive Planning during her 30-year career, and how she is sharing her passion for travel one WOW! adventure at a time. Click here to read the article.
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JetBlue is once again flying in the face of brand hesitation to embrace digital as a way to engage consumers. The airline’s new website, www.experience.jetblue.com, has debuted an experiential marketing campaign that aims to bring its benefits to life using video clips featuring real customers,  sharing their reasons on why flying with JetBlue is...
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Swagger Wagon Official rap video from Toyota promoting its Sienna SE – aimed at hip families who want a little…swagger.  Very funny.  300,000 views on Youtube – likely appreciated by the TMS family.  Click on read more to see the embedded video.
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In a room that looks like a cafe with colorful tablecloths and vases of lilies, speed dating is about to begin. But the 20 people attending this Tuesday afternoon rendezvous aren’t looking for romance. The Dallas-area hospital running the event hopes to hook up people needing doctors with physicians looking for new patients. It’s...
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It seems the tide may be turning.  According to USA Today, the power behind travel rewards is back on the rise.  Companies increasingly are emboldened to once again reward their best employees and representatives with motivational trips, incentive travel experts say. This time around, though, the excursions are likely to be shorter, less expensive...
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At long last, the term “incentive travel” has gone mainstream. A few recent events have triggered news stories and discussion about incentives – benefit or boondoggle? Timing is everything and perception is real. When AIG hosted a $443,000 incentive program at the St. Regis in Dana Point – days after accepting the government bailout...
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